Rolls-Royce, all current models will be electric by 2030

As we know, Rolls-Royce has decided to bet everything on the electric. Its first battery-powered car will arrive in 2023 and will be called Specter, a model that, now, will be subjected to a substantial test phase of 2.5 million km. The goal is to become an electric-only brand by 2030. Torsten Müller-Ötvös, CEO of the British car manufacturer, speaking with Autocar revealed some further details of this ambitious plan.

The CEO confirmed that all current models will be offered in an electric version. So, after the Specter, in the future we will have the battery-powered versions of the Cullinan, Ghost and Phantom. But there is more because although the manufacturer will update the range of its current cars in the coming years, it will no longer launch any new model equipped with an internal combustion engine. Pushing towards the electrification of its cars is not only the British government’s ban on the marketing of endothermic cars from 2030 but also the fact that the brand’s customers are increasingly younger (43 years on average) and already have an electric car. Customers, therefore, who already have experience in driving and managing battery-powered cars and who want similar models.

However, aiming for the complete electrification of its range is “a huge task for a relatively small company“As the CEO pointed out. However, the investment required will not automatically translate into more expensive cars. The Specter, which will essentially replace the Wraith, will have”a price based on its positioning rather than its powertrain“.

One of the priorities of the English brand will be that of offer an electric powertrain capable of not making you regret the performance of the current petrol V12. For this, Rolls-Royce will propose a particularly powerful electric motor. And speaking of the synergies with the BMW Group, the CEO highlighted that they will use the components necessary for their objectives but without using entire platforms. Rolls-Royces must remain true Rolls-Royces. On the autonomous driving front, Torsten Müller-Ötvös has a clear idea. It will only be introduced when it makes sense to its customers.


Leave a Comment