NFT coming to Instagram, Mark Zuckerberg confirms

After the rumors of the past few weeks, a first official confirmation arrives on the will of enrich Instagram with NFTs. It was supplied by Mark Zuckerberg himself. We are working on bringing NFTs to Instagram in the short termunderlined the number one of Meta during the SXSW that is being held these days in Austin (Texas).

Zuckerberg hasn’t given many details on the project, admitting he isn’t ready for a full announcement as of today. The substantial goal over the next few months is to enable users to import some of the NFTs into the popular social platform that already ownbut also of create new ones. At the moment we only talk about Instagram, but it cannot be ruled out that support for NFTs will also arrive on Facebook in the future.

The move should be read in the broader effort with which Meta is giving consistency to his metaverse, as Zuckerberg himself suggests: I wish you knew that the clothes your avatar wears in the metaverse can basically be created as an NFT and transported to different places. There are a lot of technical issues that need to be addressed before this really happens smoothly.

These are somewhat fragmentary indications which, however, acquire greater relevance if they are read together with the indiscretions disseminated last January by the Financial Times. According to the source, Meta’s objectives would also include the creation of a real marketplace dedicated to the sale of NFTs. It could be considered a sort of virtual metaverse store where users can sell and buy the NFTs (such as the aforementioned avatar outfits) that they themselves create.

Compared to other companies that try to exploit the fashion of NFTs, however, grafting them into very little virtual and digital activities (among the latest examples, think of McDonald’s), Meta has the advantage of wanting to integrate them into an ecosystem that lends itself very well to welcoming them ( the aforementioned metaverse). Not that this is the key to a foregone conclusion, given that NFTs have yet to demonstrate the ability to bring themselves to the attention of the general public, but on paper, Meta’s is at least a coherent strategy.


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