Italians interested in electricity but the problem is the price. Studio Areté

Electric cars? Italians are increasingly interested in these new types of cars but their high cost remains a major obstacle. This is what emerges from a new study carried out by Areté which shows the greater interest of Italians towards battery-powered models, held back, however, by economic reasons.

The study highlights that 4 out of 10 Italians have already had the opportunity to drive an electric car, appreciating its silence (43%), driving relaxation (19%) and reduced consumption (19%). These are the same characteristics that those who have not yet had the opportunity to get on board expect from the car on tap.

To the question “If you had to buy a new car which fuel would you choose?“1 out of 2 Italians indicate a hybrid car and 38% say they are ready for the electric. Among the main reasons driving this transition is the environmental reason (” not to pollute “- 50%), followed by opportunities savings on consumption and maintenance costs (42%).

To purchase it, 3 out of 4 Italians are ready to use financing, long-term rental and leasing. 25% intend to do so, instead, in cash. The study shows that the factors that can improve the “relationship” with the electric motorization are the price still judged high and indicated by 1 Italian out of 2 as an obstacle to purchase and autonomy. 25% would be pushed to buy an electric car with faster charging points, home charging services and lower charging costs.

What emerges, therefore, is that the price is the main problem for the massive diffusion of electric cars. Price well beyond the spending power of Italians. 56% of respondents would be willing to pay less than € 30,000 for one: less than € 20,000 for a Citycar and between € 30,000 and € 40,000 for a small Premium sedan. Massimo GhenzerPresident of Areté, commented:

The study shows that in Italy the interest in electric cars has grown further in recent months. Almost everyone is now carefully evaluating hybrid and electric engines for the future purchase of the car. However, there remains a decisive obstacle for a wider diffusion of these vehicles: the price. At least a 30% gap must be bridged between the current market price and the spending resources of Italians. A misalignment that will only be partially and temporarily bridged by the incoming incentives. Without a reduction of this gap, an immediate significant increase in the share of electricity on the market appears unrealistic today.


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