Google explains how AI is making searches safer

There Google search it was one of the first references of the mass internet: access to the internet was enough, and suddenly it was possible for an enormous amount of information, and above all to do it with a speed and simplicity that were unprecedented in the history of humanity. Today Google Search remains an important cornerstone of the virtual life of billions of people, who daily query the search engine on the most disparate topics. And also desperate.

In fact, people also search on Google for information on suicide, sexual assault, drug abuse and domestic violence: and already today Mountain View has managed to provide the contacts for the most important assistance centers among the results. indicated, as well as skimming the results.

But not everyone and not always use easily recognizable formulas: for this reason Google through the use of MUM, its latest model of artificial intelligence, has enhanced the engine’s ability to automatically and more accurately recognize user needsand identify the problematic situations hidden behind a syntax that is not necessarily explicit.

AI REDUCES UNPLEASANT RESULTS AND SPAM

And not only that: because the risk, when carrying out a search, is also to come across too explicit results masked by content creators with harmless titles. In this sense, a useful tool already exists and is SafeSearch, which is active by default for accounts associated with minors under 18.

But beyond the safe boundaries of SafeSearch Google’s systems reduce “unwanted” results every day thanks to security algorithms that improve hundreds of millions of searches globallyAnd. MUM also helps to strengthen spam protection globally by being able to transfer their knowledge across all 75 languages ​​they have been trained in.

For this purpose big G announces that the implementation dadvanced artificial intelligence technologies such as BERT allow to widen the margin of precision and help the engine to better understand what the user is looking for, avoiding with increasing punctuality the possibility that it will end up unintentionally encountering unwelcome results. And according to the data collected by Google, only in the last year this novelty has allowed reduce by 30% the phenomenon.


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